SXSWi – a bigger game, but is it better?
A visitor to SXSWi 2011 in Austin, Texas gets in the spirit. Photograph: Douglas Marshall/WireImage
There is a palpable shift in the atmosphere at the South by Southwest festival each year as the annual Interactive conference gives way to the auditory orgasm of the SXSW music festival that follows it. But this year's "spring break for geeks" in Austin, Texas, did share elements with festivals such as Glastonbury, with thousands of hipsters wearing NHS specs and T-shirts bearing ironic
